High Demand Brands, a new name
26 years ago, we started as R.A. . Company in the bike and sports business, and later also public tenders were added. In 2008, we started a second company, RASE BV, which builds successful brands in the shoes and fashion industry. The growth of these companies was made possible by the success of our partners, all customers of our company and our dedicated employees.
We have been working together with top brands for many years and have now built a European network of 2,000 leading retailers who trade fashion, shoes and clothing for cycling, sports and outdoor. We also have a specialised department for public procurement, which supplies the army and public authorities.
In order to create even more opportunities in the future and thus continue to grow together with our customers, we combine our companies into one unified company. From 1 June 2018, we are combining all our companies into: HIGH DEMAND BRANDS. This new name fully reflects what we want to stand for as a company in the future.