20/05/2026
It occurs to me that it’s been a fair while since I jacked out a consumer advice piece/mild industry crack. Here’s two in a row for you.
The Boat Show scene is in full swing, with Hulwitchco in NZ just done and dusted, Sanctuary Cove with its oiled flesh and ‘buy the boat – get me’ vibe (both male and female). Sydney to follow, then finishing with what I used to think of as the greatest of them all – Melbourne – later in the year.
I love boat shows. I love boats. I love chatting with industry folk and sharing info. I love seeing new things, doing my best to keep up with the zeitgeist and shmoozing with clients. It’s like a warm bath with boats on top. Here’s the thing though – I never buy anything.
Not. One. Thing. Why?
Consider this the 42 Degree top 10 boat show ‘things to remember’.
You’ve been warned.
1. You’ve agonised over it, googled it, gone back every day deciding whether to put your coin down on that sexy plate boat. It doesn’t have max power, the sounder could be better, and the trailer is a brand you’ve never seen. Damn, the price is so good though! Don’t buy it. Please. It’s been bombed together as a ‘value’ package, and a year from now will be worthless and your worst enemy. Trust me on this. Experienced buyers will sniff it out for the turd it is.
2. It helps to think of the show as a ‘try now, buy later’ affair. Go look, poke and prod, then wait for any one of 100 sales per year where you will get better value for money. Every engine, every major hull, Black Friday, End of Year….all of them will be on sale at some point. Wait.
3. Between shows, drive everything you can. Make a list, seek them out and really get to know them, then use the show to really take time looking at the build quality, fitout, the representation etc. The good builders and dealers at the show will put their best foot forward – pay close attention. If it looks iffy at a show, imagine the real deal.
4. If you are homed in on a boat brand, seek out the company owner/dealer owner. They will be there. You’ll see them – they won’t be wearing short skirts or tight shorts, and they know their product inside out as opposed ‘oh, it’s a premium brand, super deep-v and soft riding’. They will be proud of their product and genuinely want you to have the best experience. Wring them for knowledge.
5. You may well get a serious turn-on by the triple 600hp Yank Tank, and perhaps you can afford the $1000 per week repayments. Do you know how to drive it? Will you use it? Think about it….big step up from the 4.2 Quinnie you have currently. Drool, then walk away.
6. A ‘Boat Show Special’ is just that. Almost certainly it is less than you will get cheaper at the dealer outside of show-time and will have a bunch of useless s**t on it you don’t need. Better to design and build your own platform for your wants and needs, not shiny things designed to fake ‘value’.
7. It’s a business model. Dealers and builders need to make money. Doesn’t make most of them evil. It makes them smart. A turd polished for a show is still a turd. Big discount means big late-night smash-together. I’ve seen it leading up to a show, and it ain’t pretty.
8. Read that last sentence again. It DOES NOT make the dealers/builders bad people. They have families to feed as well. If you buy what they are selling, it’s on you, not them. No point getting fu**ed off about it. Would be more useful going and kicking a salesperson at Myer on Boxing Day for not having your size shirt.
9. Study up in advance, and take every single opportunity offered to experience new technology. Most of the good show folk will be demoing, and it is priceless to get aboard and let them show you their wares. You will learn a heap, including that likely you don’t need the product, you want it. Big difference.
10. My biggest pet peeve for last – the international brigade (AUS/NZ I consider the same). Stepped hulls, plumb bows, see-thru hulls, varieties of glass boats that feel like the are made of tissue paper and suspiciously are all fitted with Mercs and have a Brunswick Corp sticker somewhere. No, they are not designed for AUS/NZ conditions. They are designed to cruise the Scandinavian fjords and the Med, and will financially fu***ng ruin you if you fall for it. They look hot (so do the salespeople) but they are not.
Don’t. Do. It.
So there you have it. Go and enjoy, bask in the glow of shiny pretty boats, take it for what it is – a show. When you actually buy a boat, get it from a reputable dealer/manufacturer at a different stage, specced to what you want, and having done your research.
Trust me on this.