21/04/2026
Heading to the Restaurant & Foodservice Show 2026 at ICC Sydney from 25–27 May? Then you already know one thing: every exhibitor is competing for attention.
Most businesses focus on stall design, samples, equipment, banners, and brochures. But one branding tool gets ignored again and again:
custom printed paper cups.
If you are serving coffee, tea, juice, welcome drinks, or tasting samples, your cup does more than hold a drink. It puts your brand into visitors’ hands and carries it across the event floor. That means more visibility, more repeat impressions, and a stronger chance of being remembered after the show.
At an event built for hospitality, catering, cafés, restaurants, QSR, and foodservice operators, small branding details matter because the audience is highly trade-focused and attending to discover suppliers, products, and business ideas.
That is why custom coffee cups, printed paper cups, and branded takeaway cups are not just packaging for events. They are a practical marketing tool for exhibitors who want to stand out in a crowded venue.
If you’re planning your stall for Food & Hospitality Week 2026, now is the time to upgrade from plain cups to branded ones.
Need custom branded paper cups for your event, café, or food business?
Comment or DM “CUPS