Victoria Tourism Industry Council - VTIC

Victoria Tourism Industry Council - VTIC The voice of the visitor economy

Victoria Tourism Industry Council is Victoria’s peak tourism industry body and is the leading advocate for Victoria’s tourism and events industry. We represent over 1,000 businesses, providing opportunities for members to connect and keep informed on the latest research, policy development and impacts that shape the Victorian visitor economy.

IS DUNKELD VICTORIA'S TOP TOURISM TOWN? 🏆Nestled at the foot of Wurgarri (Mount Sturgeon) and Mud-Dadjug (Mount Abrupt),...
07/06/2026

IS DUNKELD VICTORIA'S TOP TOURISM TOWN? 🏆

Nestled at the foot of Wurgarri (Mount Sturgeon) and Mud-Dadjug (Mount Abrupt), the tiny town of Dunkeld, home to just 688 people, stands as a breathtaking gateway to the Grampians (Gariwerd).

At the heart of this charming town is a passionate community of volunteers, makers, artisans, and storytellers who warmly invite you to experience their cherished corner of regional Victoria. Discover a plethora of walks to exhilarating vistas, destination fine dining to sensational seasonal produce, remarkable resident artistry to engaging local wildlife.

Immerse yourself in nature; forge meaningful connections and enjoy simple pleasures, Dunkeld truly offers it all.

🗳️ VOTE NOW: https://www.vtic.com.au/toptourismtown/2026-finalists/

IS CAPE WOOLAMAI VICTORIA'S TOP TOURISM TOWN? 🏆Cape Woolamai, on the southeastern edge of Phillip Island, offers a quint...
06/06/2026

IS CAPE WOOLAMAI VICTORIA'S TOP TOURISM TOWN? 🏆

Cape Woolamai, on the southeastern edge of Phillip Island, offers a quintessential coastal escape just 90 minutes from Melbourne. Renowned for its dramatic granite cliffs, sweeping ocean views and iconic Pinnacles, it's home to one of Victoria's most spectacular coastal walks. Part of the state's only National Surfing Reserve, its beaches attract experienced surfers seeking powerful, world-class conditions. Visitors can also discover abundant wildlife, including Phillip Island's largest Short-tailed Shearwater colony. With its blend of outdoor adventure, natural beauty and relaxed village atmosphere, Cape Woolamai is the perfect destination to explore, unwind and reconnect by the coast.

🗳️ VOTE NOW: https://www.vtic.com.au/toptourismtown/2026-finalists/

IS CAMPERDOWN VICTORIA'S TOP TOURISM TOWN? 🏆Set on Djagurd Wurrung Country in south‑west Victoria, Camperdown is surroun...
05/06/2026

IS CAMPERDOWN VICTORIA'S TOP TOURISM TOWN? 🏆

Set on Djagurd Wurrung Country in south‑west Victoria, Camperdown is surrounded by shimmering lakes, ancient volcanic peaks and a deep sense of heritage. A place where vintage is always in style, and "online shopping" might just mean catching dinner by the lake. Where standout local dining, vintage shopping, boutique accommodation and relaxed country hospitality are all linked by Camperdown's elm‑lined streets and avenue. By day, hunt for vintage treasures and explore crater lakes; by night, enjoy golden sunsets, generous meals and warm conversation. Time is well spent in Camperdown.

🗳️ VOTE NOW: https://www.vtic.com.au/toptourismtown/2026-finalists/

RISING is on nowDon't miss RISING this long weekend, on until Monday 8 June. RISING turns up the volume on the music and...
05/06/2026

RISING is on now

Don't miss RISING this long weekend, on until Monday 8 June. RISING turns up the volume on the music and movement that shapes Melbourne.

This Saturday 6 June, Day Tripper takes over the Melbourne Town Hall and Max Watt's with music, featuring Kae Tempest, Kahil El'Zabar, The Bats, The Congos and more.

Meanwhile, a free, Pasifika block party also kicks off in Fed Square. Featuring The Royal Family Dance Crew teaching the moves to Justin Bieber's 'Sorry'.

Plus, there are dance classes in the Flinders Street Ballroom, free art installations around the city, and plenty of dance and theatre to sink your teeth into at venues around town.

Find out more: https://2026.rising.melbourne/

Rising

Site visit complete! ✅A big thank you to the team at Holiday Inn Express Melbourne Little Collins by IHG, where Miranda ...
05/06/2026

Site visit complete! ✅

A big thank you to the team at Holiday Inn Express Melbourne Little Collins by IHG, where Miranda from the VTIC team recently completed the Star Ratings site visit.

We're pleased to announce the hotel has achieved a 4-Star Rating ⭐⭐⭐⭐

Located in the heart of Melbourne's CBD, the hotel offers modern accommodation, complimentary breakfast, and easy access to the city's leading attractions, dining, and entertainment precincts.

Congratulations to the team on this fantastic achievement!

For more information on Star Ratings Australia, visit: https://www.vtic.com.au/quality-tourism-accreditation/star-ratings/

IS BENDIGO VICTORIA'S TOP TOURISM TOWN? 🏆Bendigo charms visitors with its blend of rich history combined with a contempo...
04/06/2026

IS BENDIGO VICTORIA'S TOP TOURISM TOWN? 🏆

Bendigo charms visitors with its blend of rich history combined with a contemporary arts scene, and food celebration. From its opulent gold rush heritage architecture to its bustling arts precinct boasting modern street art and galleries, first nation experiences and international exhibitions at Bendigo Art Gallery, Bendigo offers a cultural feast for all.

Titled Australia's first UNESCO Creative City of Gastronomy, Bendigo celebrates a paddock-to-plate philosophy with businesses using local produce and wine to create unique food experiences. With its long list of popular attractions and thriving food scene, Bendigo beckons travellers to explore its treasures.

🗳️ VOTE NOW: https://www.vtic.com.au/toptourismtown/2026-finalists/

HR support at your fingertips!Did you know that as a VTIC member you can access 200+ legally prepared HR documents, incl...
04/06/2026

HR support at your fingertips!

Did you know that as a VTIC member you can access 200+ legally prepared HR documents, including employee contracts and policy documents – helping you manage your team with confidence.

Need advice on workplace issues, performance management, leave or wages? Your membership may also include FREE access to our Workplace Relations advice line (valued at $150 per call!)

Members, explore these resources on our website: https://www.vtic.com.au/tools-templates/

Not a VTIC member yet? Join in June and get up to 4 weeks FREE! There's never been a better time to strengthen, promote, and grow your business.

Join today: https://www.vtic.com.au/join-today

IS BALLARAT VICTORIA'S TOP TOURISM TOWN? 🏆Forget what you think you know about Ballarat; discover a destination that's B...
03/06/2026

IS BALLARAT VICTORIA'S TOP TOURISM TOWN? 🏆

Forget what you think you know about Ballarat; discover a destination that's Brilliantly Unexpected, where the past, present, culture, and creativity collide.

Today, Ballarat is a UNESCO City of Craft and Folk Art and a thriving regional centre filled with charm, energy, and originality. From eclectic architecture to world-class arts and culture, vibrant artisanal offerings to lively restaurant and bar scene, there's something for everyone here.

Open your mind to Ballarat and it will open up unexpected moments and uplifting experiences to you.

🗳️ VOTE NOW: https://www.vtic.com.au/toptourismtown/2026-finalists/

Now's the perfect time to join VTIC, with up to one month FREE membership. With rising costs, workforce pressures and on...
02/06/2026

Now's the perfect time to join VTIC, with up to one month FREE membership.

With rising costs, workforce pressures and ongoing uncertainty, many tourism businesses are being asked to do more with less.

That's when the right support matters most.

VTIC exists to support businesses like yours — not just when things are going well, but when the industry needs a stronger, more unified voice.

Why join VTIC?
✔️ Access to business tools, templates, and resources to support day-to-day operations
✔️ Workplace relations advice for staffing, wages, and compliance challenges
✔️ Industry updates and government insights on matters that impact your business
✔️ Discounts on events, training, and development opportunities
✔️ A stronger voice through industry advocacy and representation.

Join in June and your membership is valid until 30 June 2027 - that's up to 4 weeks FREE.

Join now: https://www.vtic.com.au/join-today/

IS AVOCA VICTORIA'S TOP TOURISM TOWN? 🏆Known as one of Victoria's first goldfields, Avoca still harbours treasures in mo...
02/06/2026

IS AVOCA VICTORIA'S TOP TOURISM TOWN? 🏆

Known as one of Victoria's first goldfields, Avoca still harbours treasures in more ways than one. A beautifully preserved goldrush-era streetscape sets the scene, where strolling down High Street reveals 1850s architecture, welcoming cafés, gift shops and award winning country hotel. Located on Dja Dja Wurrung Country, Avoca invites you to slow down, breathe deeply and connect with striking landscapes. Find stillness on hikes, watch golden sunsets stretch across vast plains, and marvel at star-filled night skies. As the gateway to Victoria's Pyrenees Wine Region, Avoca blends renowned wines, farm-to-table flavours and outdoor adventures into an authentic tiny town escape.

🗳️ VOTE NOW: https://www.vtic.com.au/toptourismtown/2026-finalists/

Address

Suite 201A, Level 2, 360 Elizabeth Street
Melbourne, VIC
3000

Opening Hours

Monday 9am - 5:15pm
Tuesday 9am - 5:15pm
Wednesday 9am - 5:15pm
Thursday 9am - 5:15pm
Friday 9am - 5:15pm

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