20/02/2026
Big News... and not the kind I hoped to share
It is with a very heavy and emotional heart that I share this news. Aurora & Luna The Label is closing down.
This has been such an incredibly tough decision—one I’ve gone back and forth on more times than I can count. I have poured so much into trying to keep this little business going… new fabrics, new styles, exclusive prints, sales, giveaways, collaborations, and a brand-new website. But despite all of that, the orders just haven’t been coming through.
On top of that, my Facebook reach has dropped dramatically—most posts are only reaching around 20–50 people. It’s simply not sustainable anymore.
Like so many families right now, I’ve felt the pressure of the rising cost of living, and I completely understand that handmade clothing isn’t at the top of most people’s priorities. I also never want this business to take away from the very reason I started it - to have more time with my girls.
What happens next?
• All current and outstanding orders will be completed.
• I still have fabric preorders arriving and will finish every order tied to them.
• I will not be running any further preorders or new releases.
While I’m stepping back from running Aurora & Luna as a business, I am still more than happy to take on small custom orders from anyone who reaches out. I won’t be actively promoting or operating in a “business” capacity anymore, but if you ever want a special piece made, my inbox is always open.
If you would like to be kept in the loop when I am placing fabric orders or doing the occasional small preorder for customs, please let me know and I can keep you updated privately.
Over the coming weeks, I will be clearing all remaining ready-made stock at significantly reduced prices. Once those pieces are gone, that will truly be the final chapter for Aurora & Luna.
Thank you, truly, for every order, every kind word, every like, comment, and message. Your support has meant more to me than I can ever express, and I’m so grateful for this community.
Much love,
Jess x
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