Optimal Dynamics

01/26/2026

We’re excited to welcome Jake Dettmer to Optimal Dynamics as our new SVP of Product.

Jake brings 15+ years building, advising, and scaling transportation technology across brokers, carriers, and enterprise logistics organizations — with experience that spans:

✅ Advising 6 of the top 25 brokers on transportation technology and ex*****on
✅ Strategic advisory work with Highway and C.H. Robinson
✅ Executive product leadership at a leading asset-based carrier

At Optimal Dynamics, Jake will lead product strategy as we continue to expand the platform — helping fleets automate the most critical profit-determining decisions across operations.

As our CEO Daniel Powell said of Jake: “He understands how decisions actually get made inside brokerages and fleets, where manual work breaks down, and how automated intelligent systems must fit into those workflows. That perspective is critical as we scale our platform and redefine how the world moves freight.”

Read the full announcement here:

https://hubs.la/Q040h_xk0

11/07/2025

In trucking, what gets measured gets managed — but choosing the right metrics is the hard part.

During our Transportation Leadership Strategy Session earlier this year, leaders agreed there’s no universal KPI set. But a few consistently drive performance:

- Revenue Per Time (not just per mile) for a clearer view of profitability
- On-Time Service as a core measure of reliability
- Driver & Asset Utilization to avoid idle time
- Driver Retention, given the true cost of turnover
- Safety Metrics to reduce risk and protect drivers

Sustainability reporting is also rising in importance, but standards are still evolving — and many teams are trying to keep up.

The KPIs that matter most are the ones that support smarter decision-making, not just dashboard reporting.

Read more insights from 25 top transportation executives:

https://hubs.la/Q03S9Zx_0

10/09/2025

We’re excited to share a glimpse of our on-site visit with the incredible team at KBX Logistics!

Working side by side with our customers through every phase of go-live is crucial. It’s how we ensure a truly successful rollout, seamless user adoption, and maximum value from our platform.

Huge thanks to KBX Logistics for their fantastic collaboration! We're thrilled about the journey ahead.

09/19/2025

As Driver Appreciation Week comes to a close, we want to extend our thanks once more.

Behind every mile is a person who helps the rest of us keep moving. Truck drivers deserve our gratitude and our support.

At Optimal Dynamics, making life on the road more productive, profitable, and enjoyable for drivers is part of our mission. Our platform helps trucking companies adhere to home time, hours of service regulations, and driver preferences, reducing stress and creating a better experience for drivers.

Learn more about our Decision Automation Platform and how it benefits truck drivers:

https://hubs.la/Q03K5h800

09/16/2025

Optimal Dynamics is proud to announce that we’re deepening our partnership with McLeod Software, delivering faster connectivity and quicker ROI for fleets.

With dozens of McLeod customers adopting our Decision Automation Platform, we’ve launched new tools that accelerate onboarding and make recommendations intuitive and impactful from day one.

As Optimal Dynamics CEO Daniel Powell shared:

“By harnessing the power of automation in our own solutions and processes, we are now helping fleets themselves unlock automation faster, learn the platform more intuitively, and reach new levels of decision-making.”

Read the full announcement, including customer stories and what’s next for our roadmap:

https://hubs.la/Q03JxG7G0

09/15/2025

The difference was “night and day” when Ploger Transportation replaced manual planning with decision automation by Optimal Dynamics.

Ploger’s Zach Cellar recently joined our own Ben Marks and Bob Bowman of Supply Chain Brain to share the story of how Ploger brought meaningful change to its team and operations.

You’ll learn:

- Why daily manual planning became unsustainable
- How Optimal Dynamics integrates with McLeod Software
- What it takes to automate dispatching and focus on exception management
- The role of change management in successful tech adoption

Watch the video of the conversation here:

https://hubs.la/Q03Jj0nc0

A case study featuring Zach Cellar, operations manager with Ploger Transportation, and Ben Marks, senior director of solutions sales engineering with Optimal Dynamics.

09/11/2025

Our team was thrilled to participate in last week’s Cottingham & Butler Transportation Summit, where Optimal Dynamics CEO Daniel Powell spoke on “Why the Future of Trucking Depends on Smarter Decisions Today.”

Daniel’s key message: AI isn’t a magic wand. To truly drive impact, you must first understand their challenges and then map solutions that address them — all while keeping your people at the forefront.

Get in touch to learn more about how our Decision Automation Platform can help your business drive better decisions and operate more efficiently:

https://hubs.la/Q03HYTsQ0

08/25/2025

In a recent webinar, Cole Stevens, Chief Strategy Officer at Stevens Trucking, shared how his team moved from reactive spot freight planning to a proactive, data-driven strategy with Optimal Dynamics’ Decision Automation Platform.

The results?

✅ A 7% increase in billable miles year-over-year
✅ Centralized dispatch that breaks down silos
✅ Faster, smarter spot freight procurement
✅ A cultural shift toward embracing automation

Cole put it best:

“A few percent here and there can be six figures a month to the bottom line for a fleet of our size.”

Check out our latest blog for key takeaways from Stevens Trucking’s transformation — and see how decision automation can reshape your operations:

https://hubs.la/Q03FdXHZ0

In a recent webinar, Cole Stevens, Chief Strategy Officer at Stevens Trucking, shared how his company transitioned from reactive spot freight planning to a proactive, data-driven strategy using Optimal Dynamics.

08/19/2025

After raising our $40M Series C earlier this year, Optimal Dynamics is doubling down on what matters most: helping our customers solve problems and realize value faster.

We’ve expanded our Customer Success organization with new talent, additional resources, and a proven framework — OD360 — to guide carriers, shippers, and 3PLs through every stage of transformation with Decision Automation.

OD360 delivers a connected experience across:

- OD Enable – Accelerated onboarding and deployment
- OD Engage – Dedicated technical support and issue resolution
- OD Elevate – Driving adoption and measurable results

“When our platform is deployed, it fundamentally reshapes how customers operate. That kind of change demands more than traditional onboarding.” — Ron Lazo, Chief Customer Officer

This investment reinforces our commitment to driving industry-wide transformation — helping trucking companies boost utilization, break down silos, and grow profitability.

Read the full announcement here:

https://hubs.la/Q03Dlk5G0

08/18/2025

The Optimal Dynamics team will be at the McLeod Software User Conference 2025 in September — and we can’t wait to connect.

Find us at Booth #245 to see how our Decision Automation Platform helps McLeod users automate answers to questions like:

- Is this load a good fit for my assets?
- Which driver is the best match?
- How can I quickly pinpoint the most valuable lanes in my network?
- Can I automate and optimize load planning and dispatch?

With our seamless McLeod integration, customers are able to deploy quickly and realize significant improvements across profitability and utilization.

Get in touch with us to schedule time to meet:

https://hubs.la/Q03D6W-m0

08/08/2025

The dispatcher’s toolkit is evolving — and the smartest carriers are already adapting.

While many fleets still rely on manual processes and gut instinct for critical decisions, forward-thinking operations are embracing decision automation to transform how they plan, dispatch, and optimize their networks.

✅ Turn guesswork into data-driven load assignments
✅ Stay agile when disruptions hit your operation
✅ Break down silos for true automated network-wide optimization

In a recent white paper, “The Newest Addition to The Dispatcher’s Toolkit,” we explore how Decision Automation is giving carriers a competitive edge in today’s challenging freight environment.

Ready to see what the future of dispatching looks like? Download the white paper:

https://hubs.la/Q03BW_W_0

08/01/2025

Refrigerated freight is one of the most demanding segments in trucking — from sky-high detention rates to equipment utilization challenges and everything in between.

That’s why the TCA Refrigerated Meeting in Colorado Springs was such a valuable gathering. Optimal Dynamics was proud to be part of the conversation, connecting with carriers and exploring how AI-powered decision automation is solving some of the industry’s toughest operational problems.

From driver retention and detention to planning precision and integration, we’ve recapped the key takeaways here:

https://hubs.la/Q03zY7bX0

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Get key insights and takeaways from the Truckload Carriers Association's 2025 Refrigerated Meeting.