Repurposed Purses

Repurposed Purses I upcycle food packaging into cute brightly-colored purses; I'm saving the earth one craft project at a time! Prices includes shipping. Oh Yeah!
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Message when ready to place your order. Erika has a long history of producing creative and iconic marketable items from discarded materials. She often uses the flat comic styling of commercial novelty packaging and converts these images into useful and utilitarian products. Packaging with short market life is extended and made to service individuals beyond the single use for which they were intend

ed. She specifically reuses packaging that comes with a crush of colorful and clever marketing campaigns, which have the effect of invoking memories and strong feelings of attachment with customers of her products. This attachment fostered by the advertisers, combined with the usefulness she brings to the item, elevates the product as whole and makes the item more dear and much less disposable. Her customers hang on to their Kool-Aid brand drink pouch longer than the time it takes to drink it, once it has been refashioned as a purse displaying the happy face of the Kool-Aid Man.

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Nashville, TN

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