10/21/2022
Are you ready for Q4 holiday season? Here are some tips to help you prep your business to maximize opportunities for sales…
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Tip 1: Start collecting customer reviews/ feedback from your current audience. This can help build trust with your “consideration” audience. Collect customer testimonials/reviews and post them on your website, social platforms, and email footer. Web apps like and allow you to collect reviews and conduct surveys to get customer feedback, which can also help you recognize opportunities for improvement.
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Tip 2: Using your designated marketing budget, consider working with a micro-influencer with an active audience. Micro-influencers tend to be more affordable and oftentimes have a great connection with their community. They can highlight some of your holiday specials and you can use their curated content throughout your social platforms and email marketing.
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Tip 3: Highlight how your products or services bring families or the community together for the holidays. Make an effort to create a campaign on your social platforms and email marketing that visually communicates this through video, usings Reels, TikTok, and/or YouTube.
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Tip 4: Shoppers are looking for deals from every business, especially in this tough financial climate. If you can't afford to offer deep discounts, factor in free shipping into your pricing strategy for Q4. 49% of shoppers abandon their carts due to shipping and other extra costs at checkout being too high.
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Need help with structuring your marketing plan? Click the link in the bio or go to www.medlockconsultinggroup.com to schedule a consultation.
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