01/11/2024
2023 was a beautiful year for me in many ways. I took many adventures, including a two-month road trip through NewEngland and Canada with my partner and another through Arizona and Colorado. I cultivated new friendships, learned new skills, created excessively, and (ta da) started this new business. I believe what made those trips, discoveries and creations (and other life developments of last year) feel so special and authentic was the fact that I stepped away from sharing my experiences on social media. (Yes, this post is a bit oxymoronic, I know, but there's a point.)
At first, it was a little uncomfortable to exist in what felt a little like a suffocating vacuum. "How would I have fun if I couldn't prove to other people that I was having fun?" "How could I have a cool life if no one was validating my cool life with likes?"
I wrestled through that discomfort until existing in the moment for myself, for my partner, for my friends, and for my creativity, felt natural again – and I believe the new insight it unlocked is a bit of a super power. I am now creating and building this business around the fire that I have for traveling and car camping, not from a place of performance. Even if social media wasn't a factor in my marketing plan for CarCamp, I feel like I'd still make this thing work because I believe in what I'm doing, and at the end of the day I just want to bring this thing I love to other people who will love it. I'm out using my own CarCamp kit. I'm nerding out, "IRL" with other folks who feed off outdoor adventure. I'm creating a life around this passion and choosing to share snippets of that, instead of condensing and filtering my passions into a pixeled square. And, I think, that "chicken or egg" situation makes all the difference in how you come off to the world, on and offline.
The events of this week so far tell me that something in the universe can feel this burning passion I have, and I'm going to keep pushing that, with or without social media. I'm moving back towards marketing through personal connection, bringing my experience on traveling and life in the woods to people who care, and plan to organize group, CarCamp excursions to cultivate the in-person connection that really matters.
Stay tuned as I start planning the first caravan, CarCamp roadtrip, and give me a shout if you're interested in taking part. I know 2024 will be the year for more people to start traveling, camping and living in their cars!