Ecomm Jack

Ecomm Jack Ecomm Prof at Ateneo Graduate School of Business

Turn Social Media Inquiries Into Sales!Many eCommerce brands receive tons of social media inquiries but lack a process t...
16/05/2025

Turn Social Media Inquiries Into Sales!

Many eCommerce brands receive tons of social media inquiries but lack a process to convert them into paying customers—especially for high-ticket items. This mistake is costly. Every unanswered lead is potential revenue lost to competitors who are quicker to respond and better equipped to handle inquiries.

Don't Overlook Micro-Influencer Marketing!When budgets are tight, running expensive paid ads may not be the best option ...
15/05/2025

Don't Overlook Micro-Influencer Marketing!

When budgets are tight, running expensive paid ads may not be the best option to grow your brand. Instead, micro-influencer marketing can be an effective, affordable strategy to drive awareness and generate sales. By sending products to micro-influencers—those with small but highly engaged audiences—you can create organic buzz around your brand.

New Market Hacks: Pop-Up Stores!Expanding into new markets can be risky, but strategic pop-up stores offer a smart way t...
14/05/2025

New Market Hacks: Pop-Up Stores!

Expanding into new markets can be risky, but strategic pop-up stores offer a smart way to test the waters with minimal investment. Rather than committing to a permanent location, pop-ups give you the flexibility to trial different regions, engage with local customers, and assess demand in real time.

13/05/2025

Ecomm News📣: TikTok launches new campaign to target high-intent users in APAC

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TikTok: https://i.mtr.cool/qqcfbqqmrl

To Scalable Growth? Consider Use AI-Driven Product PhotographyBrands are now simplifying this whole process by standardi...
13/05/2025

To Scalable Growth? Consider Use AI-Driven Product Photography

Brands are now simplifying this whole process by standardizing their shoots: they use the same model and setup, and they just swap the outfits. Then, they use AI-driven tools to handle the post-production work, so everything looks polished and consistent across thousands of product photos—without blowing up your time and costs.

When is the last time you do A/B Split Test on Popup Images?A common mistake e-commerce businesses make is underestimati...
12/05/2025

When is the last time you do A/B Split Test on Popup Images?

A common mistake e-commerce businesses make is underestimating the role that image pop-ups play in influencing customer decisions. They fail to optimize the user interface of these pop-ups, leading to clunky navigation and missed conversion opportunities. Poorly designed pop-ups can create unnecessary friction in the shopping process, driving users away rather than encouraging them to make a purchase.

How important is the holiday season to sales?The holiday season, especially Christmas, sees the highest online shopping ...
09/05/2025

How important is the holiday season to sales?

The holiday season, especially Christmas, sees the highest online shopping activity at 24.4%. This trend applies to both men and women, who are almost equally likely to shop online during this time.

Black Friday and Cyber Monday are the second most popular special events, encouraging 20.4% of people to shop. Interestingly, men (25%) are more likely to shop during these events than women (17%).

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