APS Apples

18/04/2026

07/04/2026

We’ve always loved telling our story.
But this time, we went out to listen.

At the , we didn’t show up to sell harder.
We showed up to understand better.

Because somewhere along the way, when you live and breathe your product every single day, you start assuming things.
You think people get it.
You think they see what you see.

But they don’t. And that’s the point.

Over a few hours, between conversations, curious glances, tastings, and unexpected questions we were reminded of a few things we probably needed to relearn:

1. Not everyone knows your story. And that’s okay. It’s yours to tell, patiently.

2. People don’t always imagine flavours the way you do. Sometimes, you have to meet them where they are in their tastes, their memories, their comfort zones.

3. Fast sales are exciting. But slow trust? That’s what stays.

And sometimes, the best ideas don’t come from brainstorm rooms.
They come when you step out and listen.

And as we step into a new season of harvesting tree-fresh, seasonal fruits this is what we’re carrying forward.

Not just what we grow.
But what we’ve learned. 🌿

05/04/2026

Thank you for an aps-olutely amazing time, Chennai! 🍎

We came here with jars and left with something better, conversations.

About Uttarakhand. About fruit that tastes like it came straight from the tree. About roads that disappear in the season, ideas for some new recipes and somehow that's exactly how we like it.

We didn't come to sell you a spread/chutney. We came to share the 30 year old vision & story behind it. And Chennai you listened, you asked questions, you tasted, you made us feel seen!

That means everything to us.

But here's the thing, what you tasted today? That was just the appetizer.

Our new harvest season is beginning soon. Peaches, plums, pears, apples, tree-fresh from the orchard, straight from Uttarakhand.

The main course is almost ready. 🌿
So see you soon!

01/04/2026

3rd generation horticulturists? Yes.
Entrepreneurs? Yes.
Content creators? ...we're trying our best. 😅

But hey, if a 100 year old vision of growing fruit the honest way can make it to your Instagram feed, anything is possible.

Come find us at on 4th April at Hanu Reddy Residences, Poes Garden, from 11 am to 9 pm.

We promise what we bring to your table is going to be way way better than our reels. 🍎🌿

30/03/2026

We made this reel to tell you a story.

Every year, our Mayadhar orchards in Uttarakhand gives us peaches, plums, pears, apples, and hill lemons. And every year, when the harvest ends, you'd have to wait until the next season.

But somewhere in the middle of the year, someone would always find us. And ask for the apples they'd tasted months ago. Or the pear they couldn't stop thinking about.

And we'd have to say... it's gone. Wait for next year.

That didn't feel right.

We still wanted someone to taste a tree-fresh apple in January. To feel the juicy-ness of a pear in March. To experience the fruit fully, wholly even when the season was over.

So we found another way to keep the fruit alive.

A spread. Made from the whole fruit with its peel. No preservatives. No artificial colour. No white sugar. Just khaand and the fruit, exactly as it came from the tree.

Open a jar and the scent finds you before anything else. Spread it and you'll see the peel grainy, real, unhidden. Taste it and somewhere in there is the orchard, the season, the fruit you didn't want to let go of.

Some experiences, no matter how hard I try, can't be explained in a caption.

So come try it. We'll be in Chennai on 4th April at in Hanu Reddy Residences, Poes Garden from 11 am to 9 pm.

Come find us. The fruit is waiting.

28/03/2026

Nature has a weird sense of humour but also a great sense of creativity. So I guess in the end it balances out!

We know we're not allowed to have favourites but a new season of nectarines gets us a tad bit more excited! ☺️

But before that, Chennai we're coming to your city for the on 4th April at Hanu Reddy Residences, Poes Garden from 11:00 am - 9:00 pm.

It's a Saturday so no excuses please. We can't wait to meet all the Chennai folks who have been a part of our journey for such a long time!

See you! 🙌🏻

26/03/2026

Moos me. Even cows are allowed treats sometimes. If they come as chana, halwa and puri it's even better!

Shubh Ashtami & Navami to everyone 🌸
New seasons always follow the ones that felt the longest. Yours is coming too!

25/03/2026

25/03/2026

Oh and Chennai, we're coming to you. 🍎
Join us at the on 4th April, Saturday from 11:00 am to 9:00 pm at Hanu Reddy Residences, Poes Garden.

If you've been a part of our family over the years, you know this is not just a market visit. It's a reunion.
7 years of conversations, stories, and people who genuinely care about what goes into what they eat.

Come find us. We'd love to see you. 🌿

04/03/2026

Many of us migrate to bigger cities chasing something...

A career, a version of ourselves, a destiny we can't quite name yet.

I've been to places in India where people haven't even heard of Uttarakhand. And honestly? I've come to like that. There's something quietly precious about belonging to a place that the world hasn't fully discovered yet.

Because back home, life still moves with the seasons.

Take Kanji, a tart, deeply purple fermented drink that appears around winter's end, just as Holi starts pulling at the air. It's not a health trend. It's not on any menu. It's just ours.

It belongs to the kind of place where seasonal produce still has a season. And even if for a few weeks, it quietly takes over your kitchen and your cravings.

Holi in a small mountain town is still that. Not a corporate holiday. Not a ticketed bash. Just color in the morning, something chatpata in the afternoon, and the kind of deep afternoon sleep that only a full, unhurried day can earn you.

This series is for everyone who isn't home right now. A little nostalgia. A little wonder. A reminder of what's waiting.

And if you are home, play Holi for the rest of us.

Because the first charm of a small mountain town that's not so small is this: sipping Kanji on a Holi afternoon, in halki halki dhoop, with nowhere else to be.

Love & Health,
Team APS Apples