國航的企業標誌由一隻藝術化的鳳凰與英文VIP 和 中國改革開放的總設計師鄧小平同志書寫的「中國國際航空公司」配以英文「AIR CHINA」構成。顏色為中國傳統的大紅，具有吉祥、圓滿、祥和、幸福的寓意，寄寓着國航人服務社會的真摰情懷和對安全事業的永恆追求。國航服務理念為旅客帶來 放心、順心、舒心、動心 的旅程。
The enterprise logo of Air China is an artistic Phoenix pattern, the Chinese version of “Air China Limited" written by Mr. The Phoenix is a divine bird in the ancient Chinese legend as well as the lucky bird adored by Chinese people since anci
ent times. According to records from "Shan Hai Jing", the phoenix came from an oriental country called Junzi; she flies across the great Kunlun Mountain and over all the oceans; wherever she flies, she brings auspiciousness and peace. The logo of Air China is the phoenix and it also is the artistic transfiguration of the word "VIP". The color is the traditional Chinese red which implies auspiciousness, completion, peace and happiness, and expresses Air China's sincere passion to serve the society and endless pursue of the safety enterprise. Air China is committed to providing passengers with "Four Heart" services of reassurance, satisfaction, easiness and sensation.
