05/10/2026
【美心怎樣靠怡和上位?】
How Did Maxim’s Rise to Prominence with Jardine Matheson?
日前的公佈指怡和系將退出美心持股,伍氏家族成為唯一股東。 今天,讓我們回顧一下美心伍氏和怡和超過半世紀以來共同走過的歲月。
9月初一篇帖文,我們說到伍舜德、伍沾德兄弟1956年在中環連卡佛大廈創辦美心餐廳。初期,餐廳沿用過往經營酒店、戲院累積下來的人脈和套路,經常邀請外國名厨及表演團體助陣,很快便打響了名堂,是城中政要、名人聚腳的高尚食府。往後幾年,美心陸續開設了咖啡店,餅店、中式食府等。
然而,說到大規模擴張,轉捩點就在1972年,而一個關鍵的角色就是當時年僅34歲的怡和新任大班亨利凱瑟克Henry Keswick。他眼光獨到、作風進取,9月一上任,馬上發動旗下的置地公司收購牛奶公司,為此密密聯絡牛奶公司的原有股東,包括陸海通陳氏和伍舜德等。收購戰的契機,讓凱瑟克與伍舜德結緣,怡和提出入股美心,佔一半股權,美心伍氏兄弟全權負責管理和營運,怡和不過問。
10月7日收購戰尚未公開化,怡和已公佈和美心合組美心食品有限公司,計劃在1972至1973年內,讓美心分店由12間大幅擴展至20間,包括進駐新落成的中區地王、怡和總部康樂大廈(今怡和大厦)。
收購戰熾熱上演的11月23日,怡和轄下的置地,宣佈與美心合作模式﹕置地提供旗下優質地點,以及龐大的資金作後盾。1972年11月底,怡和贏得收購戰,牛奶公司同樣由置地持有。
自從與怡和合作後,美心得以高速發展。1972年12月22日,第一間美心快餐在皇后大道中開幕,定位中環上班族食堂,提供熱狗和漢堡包等便捷選項。1975年英女皇訪港時,曾在海運大廈舉行2,000人參加的盛大招待會,食物就是由美心集團一手包辦。到了1982年,美心又與地鐵簽署合約,在15個車站開設餅店。短短10年,美心在怡和集團的助力下,網絡飛躍式擴展。
1986年,牛奶公司成立一百週年之際,置地分拆牛奶公司,以牛奶國際名義重新在香港聯交所上市,置地原持有的50%美心股份,轉由牛奶國際持有,直至2022年牛奶國際改稱DFI零售集團,與美心的關係始終未變。
現時美心由伍舜德孫兒伍偉國掌舵,他的代表作是取得Starbucks, 元氣壽司、千両、COVA 等品牌的經營權,令集團保持年輕化和多元化。昨天的報道指,怡和系的DFI退出美心持股後將接手經營Starbucks。
至於時常被稱為美心後人的伍淑清,她是美心另一創辦人伍沾德的女兒,但沒有參與美心的具體營運。
#美心 #伍淑清 #牛奶公司 #伍舜德 #伍沾德 #伍偉國 #怡和 #置地
How Did Maxim’s Rise to Prominence with Jardine Matheson?
Following the recent news that Jardines exited its stake in Maxim's and left the Wu family as the sole shareholder, today we look back at the origins of their half-century partnership.
In a previous article, we covered how the Wu brothers founded Maxim's Restaurant in Central in 1956. Leveraging their experience in the hotel and cinema industries, they frequently invited guest chefs and performance troupes from abroad.
Maxim's quickly made a name for itself as a high-end dining spot. Over the following years, the group gradually expanded into cafes, bakeries, and Chinese fine dining.
However, the major turning point for large-scale expansion came in 1972, driven by 34-year-old Henry Keswick, the newly appointed Taipan of Jardine Matheson. Visionary and aggressive, Keswick launched a hostile takeover of Dairy Farm via Hongkong Land shortly after taking office in September. To secure the deal, he reached out to key Dairy Farm shareholders, including the Chan family of Luk Hoi Tong and Wu shun Tak.
This high-stakes takeover brought Keswick and Wu shun Tak together, leading Jardine Matheson to acquire a 50% stake in Maxim’s. The agreement stipulated that the Wu family would retain full operational and management control, while Jardines remained a silent partner.
On October 7, before the takeover war fully went public, Jardine Matheson announced the formation of Maxim’s Caterers Limited in partnership with Maxim's. The plan was to aggressively expand Maxim’s footprint from 12 to 20 branches within 1972–1973, including flagship operations inside Connaught Centre (now Jardine House)—the newly completed prime Central site that served as Jardines' corporate headquarters.
On November 23, amidst the peak of the takeover battle, Hongkong Land (under Jardines) formally outlined its partnership with Maxim's: Hongkong Land would provide prime real estate locations and solid financial backing. By late November 1972, Jardines won the takeover, bringing Dairy Farm under Hongkong Land.
With Jardines’ backing, Maxim’s entered an era of rapid growth. On December 22, 1972, the first Maxim’s Fast Food opened on Queen’s Road Central, catering to white-collar workers with convenient items like hot dogs and hamburgers. During Queen Elizabeth II's royal visit in 1975, Maxim's catered a grand reception for 2,000 guests. By 1982, Maxim's secured an agreement with the MTR Corporation to open bakeries across 15 metro stations. In just a decade, Maxim’s footprint expanded exponentially with Jardines’ support.
In 1986, to mark Dairy Farm's centennial, Hongkong Land spun off the company, re-listing it on the Stock Exchange of Hong Kong as Dairy Farm International. As part of this corporate restructuring, Hongkong Land’s 50% stake in Maxim’s was transferred directly to Dairy Farm International. This partnership remained unchanged even after Dairy Farm International rebranded as DFI Retail Group in 2022.
Today, Maxim’s Group is led by Wu shun Tak’s grandson, Michael Wu. Under his leadership, the group acquired local franchise rights for global brands such as Starbucks, Genki Sushi, Sen-ryo, and COVA, keeping the portfolio youthful and diverse. News reports a few days ago indicated that DFI Retail Group, part of the Jardine Matheson group, will take over the operation of Starbucks.
Meanwhile, Annie Wu (Wu Shuk-ching), often referred to as the descendant of Maxim’s, is the daughter of co-founder James Wu and has not been involved in the group's day-to-day operations.