28/05/2026
The Ferrari Luce design has people split, similar to the reaction around Jaguar’s recent rebrand.
Interesting how the moment iconic brands embrace minimalism and boldness, people start questioning what made them iconic in the first place.
Some see evolution, others see brands moving too far away from their roots.
There’s also the argument that when a car carries a price tag this high, people expect it to stand out more, especially when some are comparing parts of the exterior design to that of the latest Toyota Prius.
Then there’s the interior. Does the clean, ultra digital “product design” approach feel refined and futuristic… or has it stared to feel more like the latest phone than a Ferrari cockpit?
Maybe that’s the bigger shift happening in luxury right now. Performance is becoming easier to replicate, almost everyone can produce a 1,000+ bhp car now. The real differentiator is starting to become design philosophy, identity, and how a brand makes people feel.
What do you think of Ferrari’s latest design? Share your thoughts with us below!! ⬇️đź’
