21/10/2013
Press Release: Defining Scandinavia shuts down the physical exhibition platform
Over the last two seasons, the market for fairs has changed. This is partly due to the general market we operate in, which is marked by the aftermath of the financial crisis, but it is also due to new initiatives, as well as the further development of existing physical exhibition platforms.
Defining Scandinavia acknowledges that the market cannot accommodate three physical fairs. This is due to several reasons: for one, the range of buyers is not expanding, and, at the same time, many exhibitors are already present on foreign fairs, making it difficult to attract international buyers to Copenhagen. We sense that many exhibitors have different priorities, deselecting the physical platform. Instead, the exhibitors meet up with buyers in showrooms or online. Additionally, it is now a reality that a vast majority of the exhibitors, which Defining Scandinavia wishes to engage, focus on different markets.
The vision for Defining Scandinavia was to raise the bar for the ‘Design, Interior & Living’-industry – something we feel we have accomplished. Now, the time has come for new initiatives!
Effective from January 2014, we have therefore chosen to shut down the physical exhibition platform.
Thank you to all who supported our fair. You have not seen the last of Defining Scandinavia.
We look forward to showing you Defining Scandinavia in a new format!
