04/06/2024
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Amazon latest consulting news ✔
Since its launch in September 2022, TEMU has entered nearly 60 countries and markets around the world in less than two years through fully managed model innovation. Not only has the consumer scale of the platform grown exponentially, it has also helped tens of thousands of sellers and factories in the domestic industrial belt to sell high-quality and high-quality goods to all over the world.
Extreme efficiency seems to be synonymous with TEMU, and the semi-managed business, which officially launched in the US market in mid-March this year, is also growing rapidly. In just over two months, TEMU semi-hosting has opened 9 sites in the United States, Canada, the United Kingdom, Germany, Italy, France, etc., and more global sites are speeding up the opening.
If TEMU full hosting lets sellers have more energy to focus on polishing products and supply chains, lowering the threshold of offshore business and raising the lower limit, then semi-hosting gives sellers greater freedom in warehousing logistics, breaking through the upper limit of offshore business, making sellers and brands with supply chain advantages gain greater room for growth.
Since its launch, TEMU's semi-managed growth potential energy is accelerating. In late March, a seller put the spot inventory of overseas warehouses on TEMU semi-hosting to test the water, and in less than two weeks, a number of small explosive models with nearly 100 orders per day were incubated, and the effect of clearing inventory exceeded his expectations.
A daily necessities seller feedback, in the first batch of semi-managed products on the shelves, some niche products after deducting freight and freight damage, there are still dozens of times the profit.According to the observation of these sellers, the exceeding expected speed of moving sales may be due to the platform providing traffic support and shopping subsidies for semi-managed products.
Not only many small and medium-sized sellers will TEMU semi-hosting as the current cross-border new outlet, some of the top
sellers and domestic brands have also piled into TEMU semi-hosting. According to China Entrepreneur, brands such as Midea, Xiaomi, Libai and Vinda have established cooperation with TEMU. Recent home products listed to European technology in the investor Q&A also mentioned that TEMU launched a semi-managed model, has been settled in its United States station.
At present, TEMU semi-hosting is still continuing to promote the whole category investment. It is understood that the platform provides a full range of support policies for cross-border sellers and overseas brands:
· Adopt the preferential policy of 0 commission and 0 advertising fee, and continue to benefit cross-border sellers and factories;
· Invest tens of billions of traffic and subsidized resource packages, and enjoy 20% discount subsidized sales when new products are put on the shelves, helping sellers quickly explode orders;
· Operation team 1 to 1 special docking, open the green audit channel, quality audit on the same day;
· Set up exclusive brand stores, customize and develop new brand products, and build overseas brand mentality;
· Provide flexible delivery options, sellers can ship single or multiple pieces together, greatly reducing logistics costs;
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