Niuku int'l, 5A11 Shenzhou Computer Building, Longgang District, Shenzhen City, Shenzhen (2026)

Name: Niuku int'l
Address: 5A11 Shenzhou Computer Building, Longgang District, Shenzhen City, Shenzhen, CN
Telephone: +447443067657

18/07/2024

Single 30000 +! Amazon Prime Day blew up
According to Momentum Commerce, which manages brands in 50 different product categories, sales in the first seven hours of Amazon Prime Day were up about 12 percent year-on-year. The company said early results point to a strong Prime Day performance, as sales during the 2023 event peaked in the first few hours.

With the great promotion heat gradually, the good news of the explosive single also came one after another, and even some sellers made a single 30,000 +, however, some Amazon sellers also gradually woke up from the carnival, and the profit seemed not to be as much as expected. Whether this year's Amazon Prime Day is a carnival for a group of people or a burst of orders for a few people, perhaps from the final situation of sellers can peek a little.

01
Out of a single 30,000 +, the seller likes to explode the single

According to the feedback of a number of sellers, most of the sellers in the Prime Day record is good this year, many sellers of the single increase several times, there are sellers on the first day of the promotion, the traffic is unexpectedly good, the single amount is 5-6 times the usual, it can be said that the big explosion single.

"This year's Prime Day was a good one, with overall sales three times higher than usual."

"The full blood is resurrected, the single dose has come."

"Yesterday a burst out more than a thousand singles, continue to rush today, this member sunrise unexpectedly good."

"There was no activity reported, but with the big promotion hot spot, naturally sales doubled."

"The inventory is dried out, and the goods are sold out directly!"

A seller told Hugo cross-border, this year was originally holding the idea of clearing inventory proposed Prime Day, thinking about how much can be out of how much, did not expect yesterday a day out of 2000 single, much better than expected, the overall count up to at least seven or eight times than usual explosion single, a sweep of the past downturn.

In the past half a year, the single volume malaise has become the pain of sellers, many sellers are counting on Prime Day to return to a wave, from the single volume of these two days, Prime Day does bring a shot in the arm to sellers, many sellers after experiencing a single explosion, have said that it is worth staying up all night.

Another seller said that Prime Day traffic this year is good, let him have to return to the beginning of the joy of Amazon, was worried about Amazon member day traffic will not be affected by other platforms, but did not expect a single amount in the big boost ushered in a surge, usually this point is not a single, refresh a few hundred single, so that he is more confident in the second half of the peak season.

There is also a senior seller said that a big guy who knew him before jumped into the top ten categories on Prime Day, and the single amount is as high as 10,000 +, another link is also a single 30,000 +, which is simply the carnival of the head seller, and it is worshiping.

Of course, whenever there is a big promotion, some people are happy and some people are sad, although many sellers said that the explosion, but there are also some sellers melancholy, still waiting for the last moment of the explosion.

A seller said that so far there are only dozens of more, this degree is not explosive single, because the advertising burns far more than the amount of explosive single, and, their products are hit fracture sales, profits are too low.

There are even sellers who feel that the single amount of members is less than usual, usually only half of the advertising at this time, and now the advertising is burned out, usually there are dozens of hundreds of single amounts, and the two days of the member's single is not as good as the usual day, and the price of the peer is lower than one, it is simply doing charity.

02
System error, advertising background crash

When it comes to big promotions, Amazon's system can always bring "small surprises" to sellers. In the early stage of the Great Promotion, the countdown of the front station of the United States showed an abnormal display, but fortunately, it finally returned to normal. However, many sellers said that after opening the promotion yesterday, they found that the filling system crashed, and the advertising system also crashed early this morning, and as expected, no matter how many members' days were held, the system crash was never absent.

"The first time I participated in the membership day, I did not expect to fall on the offer of discount, and the system reported a large area of errors, showing that the discount was not reported." There are not a few sellers in this kind of situation, the Amazon front desk does not show discounts, and the deal status is still about to be launched, it is clearly the time, has not been shown, and the price is not the price of the activity.

Many sellers also in the first time to check that there is no error, after opening the case, the customer service reply is a large area of error, many sellers have encountered this problem, patiently waiting for repair.

The breakdown of the advertising system is a frequent problem every year, and many sellers said that their advertising expenses were burned out after the big promotion was opened, and the cost of advertising this year is more. According to the seller, this morning the advertising system shows that it can not draw charts, and it can not refresh many times, the bidding can not be changed, and the exit can not be re-entered. "I don't know if the seller is making money, but Amazon is definitely making money."

Although the situation of Amazon Prime Day this year is constant, but fortunately the overall number of sellers is good. The two days of big promotion of single volume also let the sellers see hope, many sellers bluntly, this big promotion is like giving the seller a shot of adrenaline, so that the seller is full of confidence in the second half of the peak season.

According to Adobe's forecast, Amazon's two-day (7.16-7.17) Prime Day event sales could reach about $14 billion, a record high, which would be a 10.5% increase over 2023 Prime Day sales.

A senior seller said that the success of Prime Day directly determines the confidence of the team to prepare for the peak season in the second half of the year, although the company has also expanded other channels to create revenue, but the Amazon channel is still the biggest investment. He believes that the effect of Amazon's autumn membership day this year may also be better than before, and has been doing the overall planning of the year-end peak season.

15/07/2024

Nuiku International has officially become TEMU cooperative certification warehouse

Nowadays, TEMU semi-managed mode has attracted many sellers and logistics service providers to enter the bureau, and sellers fully show their business advantages on the platform and occupy market share; In the cross-border logistics sector, logistics service providers with overseas warehouses are driven by this model to vigorously develop a business, and its business has ushered in a stable increase, and it continues to release positive signals.

Recently, Nuiku International has conducted in-depth communication with TEMU platform, and has been successfully selected as TEMU cooperative certification warehouse under the examination of TEMU platform. In the future, Nuiku International Logistics will continue to provide customized, efficient and stable logistics services for cross-border sellers.

TEMU for docking warehouse audit standards are very strict, only meet the following four assessments to achieve certification, officially selected TEMU semi-hosting cooperation certification warehouse, in the cross-border logistics industry really passed the audit of only a small number of enterprises.

01
Warehouse scale

TEMU has significant requirements for the warehouse size (storage capacity) of overseas warehouses. If the storage capacity is too small, it may not be able to meet the storage needs of multiple sellers. As a cross-border logistics enterprise started from the overseas warehouse operation in the United States in 2016,Nuiku International Logistics has set up 6 offshore warehouses in the United States, including 200,000+ feet overseas warehouses in West Los Angeles and 100,000+ feet overseas warehouses in East New Jersey, etc., with a total of 540,000+ feet overseas warehouses. Through the multi-warehouse linkage layout in West America, China United States and East America, To meet the seller's overseas storage and delivery needs to the greatest extent.

02
Warehouse integration

It is understood that the TEMU platform has a strict assessment of the timeliness of sellers, so TEMU will consider the overall operational response speed and accuracy of the certified overseas warehouse; Therefore, the operation requirements of the cooperative certification warehouse will be assessed from multiple dimensions such as storage capacity, performance effectiveness, and operation accuracy. However, a qualified overseas warehouse is not only the storage function of the warehouse, but also to meet the last kilometer distribution from the perspective of customer needs.

03
WMS system

The TEMU platform requires system deployment and large-scale order processing capabilities. Since 2019, Nuiku International Logistics has developed TMS and WMS intelligent logistics systems. The WMS system of warehouse management can realize refined warehouse management and reduce the error rate of goods entering and leaving the warehouse, thus ensuring the accuracy of inventory and the efficiency of warehouse operation. The WMS system of Neuco International Logistics connects with TEMU certification warehouse to help overseas warehouse expand business efficiently.

04
Price + timeliness

TEMU will screen overseas warehouses that have advantages in terms of price and timeliness, and make them TEMU official certified warehouses and serve semi-managed sellers. TEMU certification warehouse has a clear stipulation on the performance limitation, the delivery limitation is 2 working days, the performance limitation is 5 days, and the operation response requirements of logistics providers are very strict.

As a logistics service provider with 9 years of experience in shipping in the United States, Niuku International Logistics has not only created a safe and efficient shipping "first leg", but also continued to improve and improve the "last leg". Since the beginning of a consignment business in 2021, the daily operation volume of goods is more than 1000, the timely delivery rate is as high as 99%, and the Internet access rate is 99.8%. In addition, our company uses high-quality FedEx/UPS account, which has an absolute advantage for large products in AHS and OS.

The warehouse is located in the United States West, the United States China, the United States East three regions, with a total area of more than 560,000 feet, perfectly covering the United States 0-9 delivery range:

01

L.a. 's offshore position

Warehouse area: 200,000+ feet

Main business: Main transshipment storage comprehensive services, such as picking up, dismantling, transshipment, delivery and a piece of consignment and other business. 48h in storage, 24h out storage, fast operation time.

02

New Jersey offshore position

Warehouse area: 100,000+ feet

Main business: The main business of one piece of consignment, pick up, disassemble and transfer business. Submit the order on the same day, sort it on the same day, pack it and send it away on the same day. A consignment transfer at any time, accurate and efficient.

03

Chicago overseas branch

Warehouse area: 40,000+ ft

Main business: the United States end clear dispatch, own truck plate removal, ultra-low inspection rate, the same day clear the same day dispatch, timely update cargo track information, safe and efficient.

04

Niuku Houston Overseas Warehouse

Warehouse area: 100,000+ feet
Main business: Provide clear delivery, pick up, disassemble, transfer and storage services, and complete the disassemble service within 1-2 days.

05

Savannah's overseas division

Warehouse area: 60,000+ ft
Main business: Provide FBA transit and third party transfer services, the same day to the same day delivery, customer service real-time online, timely response.

06

Auckland overseas branch

Warehouse area: 40,000+ ft

Main business: Rapid transit to provide clear delivery, stripping, transit business.

In the domestic and overseas multi-warehouse linkage layout, we meet the logistics business needs of cross-border sellers with different needs from a full range.

In the future, Niuku International Logistics will work with TEMU platform to provide a variety of value-added services for cross-border e-commerce sellers. Help cross-border sellers go to sea efficiently. In addition, Niuku International Logistics has created a complete and closed one-stop cross-border logistics service of shipping first journey + tail-end delivery, so that customers can operate their stores more easily!

13/07/2024

Tough! Amazon 3C sales continue to lose money

Previously, Aoni Electronics, a 3C manufacturer with 3C hot brand AUSDOM on the Amazon platform and a number of Amazon sellers, previously released its 2023 annual report and the first quarter report of 2024. Over the past year, the company has suffered a decline in revenue and a swing from profit to loss. In the first quarter, losses continued.

Oni Electronics is a well-known video equipment manufacturer in the industry, founded in 2005. So far, ONI Electronics is positioned as "intelligent audio-visual hardware and software solutions and manufacturers", focusing on the audio-visual data acquisition, transmission and processing of smart home, smart travel, smart office and other application scenarios. The main products are intelligent audio-visual terminals such as smart cameras, intelligent vehicle cameras, wireless frequency products, and strive to become "the leader in the field of intelligent audio video hardware and software segmentation".

With the concept of digitization, automation and informationization, Aoni Electronics has built a modern factory that integrates information and automation efficiently, and has formed a complete set of independent production system in injection molding, PCBA mounting, machine assembly, product testing and other links, which can meet customers' all-round requirements on product quality and delivery cycle.

At the same time, the company has improved its comprehensive management ability by establishing an efficient operation management system and information management system, and has certain advantages in cost control. By deepening the management mode of divisional system and the management strategy of cost transparency, supplemented by strict cost assessment system and attractive incentive policies, the company links the performance salary of front-line employees with the overall cost of products, and fully arouses the enthusiasm of employees while improving the product pass rate.

In terms of business model, ONI Electronics has two business lines: private brand and ODM. ODM has accumulated many years of high-quality customers, and in the independent brand side, it continues to increase investment. On Amazon, its brand products such as AUSDOM are doing well, with popular products receiving thousands of reviews.

Oni Electronics was a big winner during the coronavirus pandemic. In 2020, due to the dramatic increase in demand for home offices and online classes in the European and American markets caused by the new coronavirus epidemic, camera-related products have become one of the products that benefit the most. Oni Electronics, which focuses on overseas markets, has achieved a leap in the tuyair!

Look at the historical data, 2018-2020, Oni Electronics PC/TV external camera sales revenue of 435,361 yuan, 57.183,300 yuan and 609,327,700 yuan, 2020 revenue compared with 2019 increased by more than 10 times!

Therefore, in 2020, the overall performance of Oni Electronics Company advanced by leaps and bounds, operating income doubled, and net profit was four times that of 2019.

In its ODM business, Zebao's subsidiary Adjacentong and Owlet Baby, a major brand in Amazon's maternal and child surveillance video, have all been the top five customers of Oni Electronics. In 2020, Oni Electronics achieved revenue of 103 million yuan for Neighboring Youtong, accounting for 9.61% of that year's revenue.

In 2023, Aoni's main product sales began to decline. For example, the smart camera product line generated 162 million yuan in annual sales that year, a year-on-year decline of 50.97%. Gross profit margin was 26.13%.

Other product lines, such as the smart car camera product line, saw sales of 242 million yuan, up 2.33 percent year-on-year, with a gross margin of 17.14 percent. Wireless audio product line, sales of 57.27 million yuan, down 13.71%, gross margin of 28.05%.

Throughout the year, Oni Electronics Company as a whole achieved operating income of 524 million yuan, down 21.51% year-on-year, the second consecutive year of decline; The net profit attributable to shareholders of listed companies was -22.58 million yuan, down 135.34% year-on-year, and the year-on-year profit turned into a loss. Net cash flow from operating activities was 65.77 million yuan, down 17.40% year-on-year.

In the first quarter of 2024, the company achieved operating income of 114 million yuan, down 6.22% year-on-year, and the net profit attributable to shareholders of listed companies was -6.87 million yuan, down 199.51% year-on-year, and the loss further expanded year-on-year.

In the 2023 Annual report, Oni Electronics mentioned the company's growth strategy, including four key points:

1, positioned in intelligent audio visual software and hardware solutions and manufacturers, technology and manufacturing dual-engine drive

2. Seize the new opportunities of digitalization and build a benchmark factory for intelligent manufacturing

3, based on the domestic continuous promotion of internationalization, and ODM customization and private brand development

4, struggler-oriented, stimulate talent motivation

The supply chain foundation of Oni Electronics is very good, but if it is to ensure growth and profits on the competitive Amazon platform, it must increase investment in operations!

12/07/2024

Amazon has exploded! A group of sellers lie flat

A few days ago, the mentality of Amazon sellers is very different, some people are relaxed, some people are hard to grasp the products on the shelves. According to a survey conducted by Hugo Cross-border, more than 54% of Amazon sellers have signed up for Prime Day this year, but 46% of Amazon sellers have not signed up for Prime Day.

Looking back at Amazon's Membership Day in 2023, the platform's performance was quite impressive. Amazon Prime members bought more than 375 million items worldwide, not only setting a new sales record, but also making the first day of the event the biggest single-day sales day in Amazon's history.

"This year is the second time to submit, last year participated in the effect is not bad, this year also specially prepared new products to submit." Amazon seller Xiao Yue, who has signed up for the promotion, is full of expectations for this year's Prime Day. His main category is lamps, and last year, a holiday light belt exploded during Prime Day, and sales tripled.

Xiaoyue said that according to the pace of consumption in Europe and the United States and the tense situation of shipping this year, although shipping prices have cooled down, he has prepared related products for Christmas in advance, continuing last year's playing method, in advance of the new, to give enough concessions, there is still a chance to attract overseas consumers to pay in advance.

Some sellers are busy on the new, "catch up on the member days to put on a lot of goods, hope this year's member day can sell, rush a wave."

However, although Prime Day traffic is attractive, but there are nearly 50% of Amazon sellers decided not to participate in this year's Prime Day promotion, one of the sellers Wang Yang bluntly, have participated in Prime Day before, but in the past effect, the single volume did not make a good breakthrough.

"Amazon Prime Day is no longer than in previous years, for me, according to the situation of last year's participation, the single volume improvement is not good, I feel that there is no need to participate this year." Wang Yang said.

Some sellers choose to continue to clear their inventory. Although many sellers have also reported this year's Prime Day, it is with the purpose of clearing inventory, and how much inventory can be cleared to earn how much storage fees.

"Every year Prime Day is an inventory clearance day, and this year should be no different." Mr. Wu is one of the sellers who are offering Prime Day as a way to clear their long backlog of inventory. He bluntly said that now the expectation value of Prime Day has dropped, purely for the sake of participation, and do not expect to sell many new products or explode many orders.

"We don't care about the price war anymore. If we can clear out the inventory, we can reduce the warehousing costs." Lao Wu said to Hugo cross-border. However, in Lao Wu's view, the order volume has been poor this year, although it is with the mentality of clearing inventory, but also hope to make a small wave of profits, to achieve a surge in orders.

Sellers are riveting full strength to prepare for war, but the recent cross-border logistics does not give strength, Amazon multi-warehouse explosion warning, so that a number of sellers who are preparing are worried.

02
Multiple Amazon warehouses burst
"It has been a month, and it has not been registered on the shelves, what should I do? Member's day is coming." Since May this year, Amazon inventory problems continue, many Amazon popular warehouses have appeared serious inventory delays, coupled with member day sellers active inventory, inventory problems have not been alleviated.

According to the freight forwarder, warehouses in various regions have appeared in different degrees of explosion. Among them, the delivery time of US East warehouse RFD2, RUD2, RMN3, ABE8, ORF2, AVP1, RDU2, ILG1 and TEB9 will fluctuate by about 7-10 days; ABE8, CLT2, ORF2, RMN3, RDU2, SWF2, XLX6, IUSL, ILG1, WM-MCI1n, WM-ATL3, RICI, BAN2 have been severely deleted; ABE8, RMN3, and XLX6 have frequent rescheduling;

Us-china warehouse FTW1, IND9 and MDW2 are seriously out of stock; FWA4, IAH3, MDW2 are also affected by the warehouse explosion, the aging will fluctuate for about 5-8 days;

Canada YVR3, YEG1, YEG2, YGK1 are still in the state of explosion; The newly added YYC4 warehouse was also reported to be out of stock on the morning of July 8, and it is expected to be in stock for about 5-7 days.

The problem of warehouse explosion can not be alleviated, which has disrupted the rhythm of sellers' stocking, and may also face the risk of out of stock. "It is not easy to catch up with the high sea freight to ship, yesterday was signed, has not registered to receive, sales are not easy to go out of stock." One seller said helplessly.

The forwarder also reminds the seller that it is the peak season, the seller needs to pay more attention to the operation of the goods, and adjust the shipment plan according to the situation in time, so as not to lose money.

Some sellers said that the Amazon goods sent by UPS could not be stored in time, resulting in UPS having to pile up a large number of goods in their own warehouse, although UPS has not yet been reported to burst the warehouse news, but the delivery delay should be inevitable.

Every peak season, in order to ensure sufficient inventory during the promotion period and avoid out of stock, sellers have increased their stocking efforts. However, the capacity of Amazon's warehouses is limited, and problems with overstock have become common. In the follow-up promotion, the seller should reasonably arrange the inventory distribution according to the actual situation, reduce the risks caused by the logistics end, and avoid affecting the stocking plan.

11/07/2024

Fan Bingbing's brand has landed on TikTok!

In recent years, as the competition in the domestic consumer market has become increasingly fierce, more and more Chinese enterprises have chosen to go abroad to explore the second growth curve in the international market - from category industry giants to small and medium-sized sellers of goods, and then to domestic live online celebrities with goods, cross-border e-commerce is becoming more and more diversified.

At the end of May this year, Fan Bingbing, who had been the "top stream" of the entertainment industry, also announced on the social platform that her Beauty brand - Fan Beauty Diary has officially entered the Southeast Asian head e-commerce platform Lazada.

As soon as this news came out, many industry insiders speculated that Fan Bingbing intends to expand the territory of cross-border e-commerce for her own brand Fan Beauty Diary and seek new sales growth points.

Less than two months later, the news of "Fan Bingbing personally settled on TikTok" swept the cross-border circle.

On June 1, Fan Beauty Diary released its first video on its TikTok account: Fan Bingbing herself announced in the video that Fan Beauty Diary has officially joined TikTok, and will continue to share beauty and care tips on the account in the future. Fan Bingbing's TikTok account also posted a video on the same day.

As of July 10, the official TikTok account of Fan Beauty Diary had garnered more than 50,000 followers and its first video had been viewed more than 520,000 times. The industry revealed that the account will continue to share beauty and skin care knowledge, product trial experience and brand stories in the future.

It is reported that Fan Beauty Diary is mainly engaged in facial masks, skin care products, shampoo and other beauty products. Since its establishment in 2018, Fan Beauty Diary has set up stores on several domestic e-commerce platforms such as Taobao, Jingdong and XiaoHongshu, and has adopted store-broadcast methods to bring goods.

With the star effect of Fan Bingbing and the brand's own product power, Fan Beauty Diary quickly stood out among other beauty brands and achieved excellent sales results in the domestic e-commerce market. Taking the recent 618 Shopping Festival as an example, Fan Beauty Diary not only made the hot list on Taobao and JD.com, but also won the first place on XiaoHongshu's 618 beauty brand list.

At present, although Fan Beauty Diary has not made it clear whether it will live-stream and bring goods on TikTok, judging from its move to enter Lazada and TikTok successively, Fan Beauty Diary has embarked on the journey of the brand to the sea. Its future development in the field of cross-border e-commerce has attracted the attention of many industry insiders.

In fact, with the release of the growth dividend of cross-border e-commerce, the surging TikTok e-commerce has already attracted a large number of domestic star brands and MCN institutions.

Head MCN mechanism bunches out to sea

Thanks to the huge user base of the TikTok app, TikTok Shop has made rapid progress and now stands out in the social e-commerce market with a rapid increase in market share. According to the data, as of February 2024, TikTok Shop has accounted for more than 68% of the total GMV value of social e-commerce.

TikTok's huge development of e-commerce has attracted a number of domestic head live streaming agencies to dig gold.

In January this year, the three sheep network of TikTok red crazy Xiao Yang Ge company opened the overseas delivery layout, the first stop is Singapore, the delivery mode is the joint overseas talent to empower live delivery, and the first broadcast rushed to the TikTok Singapore sales GMV ranking.

In addition, the industry has also recently reported that "fast hand one brother" Simba's company - Xinxuan Group is also planning to enter TikTok, and has submitted an application for advertising account opening. So far, there has been no response from the party. It is worth mentioning that in May last year, Xinxuan announced the international sea plan, set Thailand as the first stop, and the first live broadcast with goods sales reached 830 million yuan.

Earlier, the domestic head live broadcasting institutions such as remote technology, modest culture and make a friend have already opened overseas live broadcasting with goods on TikTok.

In the view of some industry insiders, these head MCN institutions have rich experience in domestic live e-commerce, and will be more adept at TikTok e-commerce operations. With the diminishing marginal benefit of the domestic e-commerce market dividend, the potential of overseas live e-commerce is further released, and more MCN institutions will join the sea army in the future.

But in fact, due to the different development levels of live e-commerce at home and abroad, whether it is the domestic head MCN institutions, or TikTok e-commerce backed by a huge traffic pool, it is inevitable to face the status quo of "acclimation to the soil".

In June this year, created the record of the first "million big field" of TikTok's live delivery in the United States, which attracted wide attention from the industry for a time. However, compared with the hundreds of millions of live broadcasts of domestic anchors, a single live broadcast of millions of dollars is still somewhat dwarfed.

Of course, there are several reasons for this:

First, consumers in Europe and the United States have a low acceptance of the live e-commerce model with goods, and have not yet developed the habit of shopping in social platforms;

Coresight Research data shows that in 2022, only 22% of people in the United States have watched live shopping, but 54% of respondents said they are not willing to shop on social media, while in Southeast Asia, 82% of respondents have watched live, and 63% of respondents have ordered shopping in a live broadcast.

This is also the main reason why domestic head MCN institutions prefer Southeast Asia to Europe and the United States.

Second, the proportion of domestic KOL sales, foreign KOL more emphasis on personal style information, product publicity effect is weak, the conversion rate is low;

Just imagine, when introducing products, one is the anchor who frantically interacts with consumers in the broadcast room and shouts "buy buy buy buy", and the other is the "ruthless tool person" who introduces product information step by step, which is more able to attract consumers to place orders? The answer is self-evident.

The third is to go to new markets, even the domestic head MCN institutions can not copy the experience, need to spend more time and energy to understand the local culture and consumer needs.

As far as the status quo is concerned, TikTok and the head MCN agency still have some way to go to recreate the myth of domestic GMV growth in Europe and the United States.

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