Shenzhen Int'l Licensing & Licensed Product Fair

Shenzhen Int'l Licensing & Licensed Product Fair Licensing China will return in Apr 2027 in Shenzhen. Exhibitor applications are now open!

ใ€โณ ใ€‘๐ŸŒ provides the best platform for business networking. ๐Ÿ–ฅ๏ธCheck out the comment from one of our licensing exhibitor,...
04/06/2026

ใ€โณ ใ€‘

๐ŸŒ provides the best platform for business networking. ๐Ÿ–ฅ๏ธCheck out the comment from one of our licensing exhibitor, Mr John Sun, Licensing Director, China Office of FC Internazionale Milano SpA, Italy, to see how the fair benefits.

๐ŸคWant to meet more global buyers and industry leaders? ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ผJoin us in 2026 and expose to the thriving Chinese market!

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๐Ÿ”— ๐’๐ญ๐š๐ฒ ๐ญ๐ฎ๐ง๐ž๐ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ• ๐Ÿ๐š๐ข๐ซ ๐ง๐ž๐ฐ๐ฌ:
licensing-china.com
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ใ€๐Ÿ“บ ใ€‘๐Ÿ“ˆ IThe first "MINISO x Jennie Ruby" pop-up opened in Shanghaiโ€™s Grand Gateway Plaza, featuring a red-and-black aest...
25/05/2026

ใ€๐Ÿ“บ ใ€‘

๐Ÿ“ˆ IThe first "MINISO x Jennie Ruby" pop-up opened in Shanghaiโ€™s Grand Gateway Plaza, featuring a red-and-black aesthetic inspired by the album. โ™ซ

๐Ÿ“Œ The partnership includes over 70 products, such as ๐Ÿ’ฝ collectibles, stationery, and exclusive loungewear. First-day sales exceeded RMB 2.2 million, โœ๏ธsetting a new record for MINISO pop-ups ๐Ÿ”

๐’๐ญ๐š๐ฒ ๐ญ๐ฎ๐ง๐ž๐ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ• ๐Ÿ๐š๐ข๐ซ ๐ง๐ž๐ฐ๐ฌ:
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๐Ÿ”ŽLearn more on en.chinatoyfair.com
๐Ÿ“ŒFor exhibitor & visitor enquiries:
๐Ÿ“ฉ[email protected]
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ใ€๐Ÿ“บ ใ€‘๐Ÿงธ Toys companies have launched a massive new wave of Toy Story 5 merchandise ahead of the film's theatrical release...
18/05/2026

ใ€๐Ÿ“บ ใ€‘

๐Ÿงธ Toys companies have launched a massive new wave of Toy Story 5 merchandise ahead of the film's theatrical release on June 19, 2026. The collection centers on a "toys meet tech" theme, featuring interactive figures, smart toys, and themed collectibles.

๐Ÿฆ– Mattel
๐Ÿฆ– Lego
๐Ÿฆ– Funko
๐Ÿฆ– Miniso

๐’๐ญ๐š๐ฒ ๐ญ๐ฎ๐ง๐ž๐ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ• ๐Ÿ๐š๐ข๐ซ ๐ง๐ž๐ฐ๐ฌ:
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๐Ÿ”ŽLearn more on en.chinatoyfair.com
๐Ÿ“ŒFor exhibitor & visitor enquiries:
๐Ÿ“ฉ[email protected]
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ใ€โณ ใ€‘๐Ÿ”ฅ Did you know about our highly efficient on-site โ€œNetworking Sessionโ€ in 2026 shows? Join us as we look back on the...
14/05/2026

ใ€โณ ใ€‘

๐Ÿ”ฅ Did you know about our highly efficient on-site โ€œNetworking Sessionโ€ in 2026 shows? Join us as we look back on these moments of excitement and ๐Ÿค meaningful connectionsโ€”together, letโ€™s relive the highlights! ๐Ÿ’ก
๐Ÿค๐Ÿ“ฑ
โœจCosmetics in Licensingโœจ
โœจCandy toys in Licensingโœจ

๐Ÿ”— ๐’๐ญ๐š๐ฒ ๐ญ๐ฎ๐ง๐ž๐ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ• ๐Ÿ๐š๐ข๐ซ ๐ง๐ž๐ฐ๐ฌ:
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๐Ÿ”ŽLearn more on en.chinatoyfair.com
๐Ÿ“ŒFor exhibitor & visitor enquiries:
๐Ÿ“ฉ[email protected]
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ใ€๐ŸŒŸ ใ€‘๐ŸŽ‰Over the three-day exhibition, the Korean Pavilion conducted 244 business meetings, reaching a record-breaking๐Ÿ“ˆ $34...
08/05/2026

ใ€๐ŸŒŸ ใ€‘

๐ŸŽ‰Over the three-day exhibition, the Korean Pavilion conducted 244 business meetings, reaching a record-breaking๐Ÿ“ˆ $34.96 million in business deals.๐Ÿ’ฐ This achievement not only proves the immense popularity of K-Character IP in the Chinese market once again but also highlights the strong global competitiveness of Korean cultural content. โœ… ---- Korea Creative Content Agency (KOCCA)

๐ŸŽ‰ "ๅœจไธบๆœŸไธ‰ๅคฉ็š„ๅฑ•ไผšไธญ๏ผŒ้Ÿฉๅ›ฝ้ฆ†่ฟ›่กŒไบ†244ๆฌก็š„ๅ•†ไธšๆดฝ่ฐˆ๏ผŒๆดฝ่ฐˆ้‡‘้ข่พพๅˆฐไบ†3496ไธ‡็พŽๅ…ƒ๐Ÿ’ฐ๏ผŒๅ–ๅพ—ไบ†ๅ‰ๆ‰€ๆœชๆœ‰็š„ๆˆๆžœใ€‚่ฟ™ไธ€ๆˆๆžœไธไป…ๅ†ๆฌก่ฏๆ˜Žไบ†K-Character IPๅœจไธญๅ›ฝๅธ‚ๅœบ็š„้ซ˜ไบบๆฐ”๐Ÿ“ˆ๏ผŒไนŸไฝ“็Žฐๅ‡บ้Ÿฉๅ›ฝๆ–‡ๅŒ–ๅ†…ๅฎนๅœจๅ›ฝ้™…ๅธ‚ๅœบ็š„ๅผบๅคง็ซžไบ‰ๅŠ›ใ€‚โœ… ---- ้Ÿฉๅ›ฝๆ–‡ๅŒ–ไบงไธšๆŒฏๅ…ด้™ข (KOCCA)

๐Ÿ“– Read the full report here (Chinese only) ้˜…่ฏปๅฎŒๆ•ดๆŠฅ้“๏ผš
https://mp.weixin.qq.com/s/f9seANfKwUPsTiHV76YVxg

๐’๐ญ๐š๐ฒ ๐ญ๐ฎ๐ง๐ž๐ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ• ๐Ÿ๐š๐ข๐ซ ๐ง๐ž๐ฐ๐ฌ:
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๐Ÿ”ŽLearn more on en.chinatoyfair.com
๐Ÿ“ŒFor exhibitor & visitor enquiries:
๐Ÿ“ฉ[email protected]
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Big thanks to everyone who joined us at the 2026 Greater Bay Area Brand Licensing Forum on 10 April! ๐Ÿ‘We're incredibly g...
13/04/2026

Big thanks to everyone who joined us at the 2026 Greater Bay Area Brand Licensing Forum on 10 April! ๐Ÿ‘

We're incredibly grateful to our brilliant speakers from LIMA - Licensing International , Yuewen , Jin Tan Limited, B.Duck Semk, Guangzhou Manyc Cultural Technology Co., Ltd, Beijing Yisheng Culture Media Co., Ltd, Reesee Entertainment Co., Ltd, Guangdong Winsing Co., Ltd, GZ Art-land Holding Co., Ltd and Shenzhen Lofree Culture Co., Ltd.

๐Ÿ”ฅ Key sessions included โ†’
โ€ข From Web Novel to Blockbuster: The Licensing Playbook for Literary IP
โ€ข How Food & Beverage is Disrupting the Licensing Market
โ€ข The AI Blueprint: Redefining IP Strategy from Creation to Consumer
โ€ข How Trading Cards Are Becoming the New Vessels for Chinese IP Going Global

๐ŸŽค Powerhouse Moments:
โ†’ Keynotes from industry veterans
โ†’ Roundtable discussion on "How Nostalgia IP Wins the Hearts of Next-Gen Consumers"๐Ÿ’ฅ

๐Ÿ™ Gratitude to our speakers attendees who made this knowledge feast possible!

๐Ÿš€ Whatโ€™s next? Catch the 2027 edition at โ€“ where IP magic gets bigger!
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๐Ÿ”— ๐’๐ญ๐š๐ฒ ๐ญ๐ฎ๐ง๐ž๐ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ• ๐Ÿ๐š๐ข๐ซ ๐ง๐ž๐ฐ๐ฌ:
www.licensing-china.com/
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Thank you for visiting ! ๐Ÿ”ฅ Letโ€™s take a moment to revisit some of the amazing highlights!๐ŸŽ‰Held from April 9โ€“11, 202...
12/04/2026

Thank you for visiting ! ๐Ÿ”ฅ Letโ€™s take a moment to revisit some of the amazing highlights!

๐ŸŽ‰Held from April 9โ€“11, 2026, this event served as an incredible platform for industry experts, both domestic and international exhibitors, and visitors to connect๐Ÿค

With ๐Ÿ‘€multiple display zones, ๐Ÿ’กengaging fringe programmes, and ๐Ÿ”a diverse variety of the latest products in the AI smart toys, collectibles, traditional toys, maternity and baby products, and licensing sectors, this year's fair was more vibrant than ever! ๐ƒ๐จ๐งโ€™๐ญ ๐ฅ๐ž๐ญ ๐ญ๐ก๐ž ๐ž๐ฑ๐œ๐ข๐ญ๐ž๐ฆ๐ž๐ง๐ญ ๐ž๐ง๐ ๐ก๐ž๐ซ๐ž - ๐’๐„๐„ ๐˜๐Ž๐” ๐๐„๐—๐“ ๐˜๐„๐€๐‘ ๐Ÿ’•
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๐Ÿ”— ๐’๐ญ๐š๐ฒ ๐ญ๐ฎ๐ง๐ž๐ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ• ๐Ÿ๐š๐ข๐ซ ๐ง๐ž๐ฐ๐ฌ:
www.licensing-china.com
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10/04/2026

2026 - Day 2 Fair Highlights

๐Ÿš€ Day 2 of the show continues to be a huge success! โฉ Explore the highlights of this incredible fair. ๐Ÿ“ข Donโ€™t miss your last chance to join us today and discover a world of high-quality products! โœจ

2026ๅนด #ๆทฑๅœณ็Žฉๅ…ทๅฑ• #ๆทฑๅœณๅฌฐ็ซฅๅฑ• #ๆทฑๅœณๆŽˆๆฌŠๅฑ• - ็ฌฌไบŒๆ—ฅๅฑ•ๆœƒไบฎ้ปž
๐Ÿš€ๅฑ•ๆœƒ็š„็ฌฌไบŒๅคฉไพ็„ถๅคง็ฒๆˆๅŠŸ๏ผโฉ ไธ€่ตทไพ†ๆŽข็ดข้€™ๅ€‹็ฒพๅฝฉๅฑ•ๆœƒๅง๐Ÿ“ข ไธ่ฆ้Œฏ้ŽไปŠๅคฉ็š„ๆœ€ๅพŒๆฉŸๆœƒ๏ผŒๅฟซไพ†็™ผๆŽ˜้ซ˜ๅ“่ณช็š„็”ขๅ“โœจ
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๐Œ๐จ๐ซ๐ž ๐๐ž๐ญ๐š๐ข๐ฅ๐ฌ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐Ÿ๐š๐ข๐ซ๐ฌ:
๐Ÿ”—en.chinatoyfair.com
๐Ÿ“…ใ€9-11 April 2026ใ€‘
๐Ÿ“Œใ€Shenzhen World Exhibition & Convention Centre (Near the airport)ใ€‘
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๐Ÿ”— ๐’๐ญ๐š๐ฒ ๐ญ๐ฎ๐ง๐ž๐ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐Ÿ๐š๐ข๐ซ ๐ง๐ž๐ฐ๐ฌ:
en.chinatoyfair.com

๐Ÿ”— ๐๐ซ๐ž-๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ ๐š๐ญ: https://ctoy.cn/GnY3
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๐Ÿ”Searching for premium products? is your ultimate destinationโœจVisit us from today to tomorrow to explore a wide range ...
10/04/2026

๐Ÿ”Searching for premium products? is your ultimate destinationโœจ

Visit us from today to tomorrow to explore a wide range of the latest products across the licensing industry๐Ÿ˜

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๐Œ๐จ๐ซ๐ž ๐๐ž๐ญ๐š๐ข๐ฅ๐ฌ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐Ÿ๐š๐ข๐ซ๐ฌ:
๐Ÿ”—en.chinatoyfair.com
๐Ÿ“…ใ€9-11 April 2026ใ€‘
๐Ÿ“Œใ€Shenzhen World Exhibition & Convention Centre (Near the airport)ใ€‘
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๐Ÿ”— ๐’๐ญ๐š๐ฒ ๐ญ๐ฎ๐ง๐ž๐ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐Ÿ๐š๐ข๐ซ ๐ง๐ž๐ฐ๐ฌ:
en.chinatoyfair.com

๐Ÿ”— ๐๐ซ๐ž-๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ ๐š๐ญ: https://ctoy.cn/GnY3
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Address

Shenzhen International Convention And Exhibition Center
Shenzhen
518000

Telephone

+85222309237

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