27/08/2026
🚚 SHOULD YOU OFFER FREE SHIPPING?
Maybe.
But before you do, run the numbers.
Here's a simple illustrative example:
ORDER VALUE
$100
GROSS MARGIN @ 40%
$40
Less:
Shipping absorbed by business: $12
Fulfilment: $5
Remaining:
$23
Now imagine free shipping only applies above:
$150
At the same illustrative margin:
$150 × 40% = $60
Less:
$12 shipping
$5 fulfilment
Remaining:
$43
Same shipping cost.
Different order economics.
That's why the better question might not be:
"Should we offer free shipping?"
It might be:
"At what order value should we offer free shipping?"
Every business will have different numbers.
Know yours.
Don't guess. Model it.
LOADLINK®
👉 www.loadlink.com.au